Why visibility matters
Technical documents, certificates and reference pages work before your sales team presents. Being visible in search reduces reliance on trade fairs and agent networks.
Manufacturing & Industry digital marketing
B2B buyers have largely finished their research before sitting down with a supplier. If they cannot find you, you do not make the list.
In numbers
- 82%Decision-makers who shortlist suppliers before speaking to them for a major purchaseSource: Kula Partners, Q3 2025 (263 North American decision-makers) ↗
- 62%Share of the buying process technical buyers complete online before engaging salesSource: TREW Marketing, 2026 report ↗
- 88.3% · 89.9%Internet penetration: Türkiye · ItalySource: DataReportal, 2026 ↗
Going digital to compete globally
In industry, global competition depends on catalogues and technical detail being found in the right language under the right search term. A digitalised manufacturer reaches new markets without waiting for the next fair.
What we do in this sector
We don’t sell a fixed package
In every sector we build the strategy around the client’s needs. Below are the areas that most often come into play here; the scope widens or narrows to fit.
- Web Design & Development ↗
A corporate site built around catalogue and references
- UX ↗
The shortest path to the document a buyer needs
- SEO ↗
Visibility for technical terms and certification searches
- Performance Advertising ↗
Qualified demand via LinkedIn and B2B search ads
- Content ↗
Case studies, technical guides and product documents
- Social Media ↗
Corporate reputation and a hiring-minded LinkedIn presence
- 01We listen
- 02We analyse market and competitors
- 03We build the strategy
- 04We implement
- 05We measure and optimise
a continuous loop: measurement feeds the next strategy
Let’s see where you stand in your sector.
A free analysis shows how your site performs in search and against competitors.
Request the free analysisFigures belong to third-party sources; definition, scope and year vary by source. Check the source link for verification.
← All sectorsFrequently asked questions
Which pages should an exporting manufacturer's website have?
Product categories, product and specification pages, application areas, certificates, references and a request-for-quote (RFQ) form are the core skeleton. A technical resource hub and downloadable catalogues keep foreign buyers who research before purchasing on the site.
How do you do SEO for B2B manufacturers?
Buyers search by product, material and application terms, not by company name. So we build content in the target language around product and application pages, technical terms and certificate searches. Indexing PDF catalogues and product schema are part of the work.
Can we reduce dependence on trade fairs?
Digital channels don't replace the fair; they help you reach buyers before and after it. A site that is visible in search with clear technical information, plus LinkedIn campaigns, can generate qualified demand. We don't guarantee a ratio; we measure and report.
How do you measure the RFQ form?
We track the RFQ form as a GA4 conversion and report which product page and which search term brought the request. That lets us look beyond 'how many requests came in' to 'which ones were qualified'.
Our site is in Turkish; which languages should we publish in?
It depends on the target buyer market. English is usually the base language; in markets such as Italy, the local language builds trust. We localise rather than translate, with separate keyword research for each language.