CASE STUDY
flaneur21 produces original, high-quality content but had not reached the search visibility it deserved. It worked with cosi to bring its content to wider audiences and raise organic readership.
With bilingual international SEO, content architecture optimisation and user-engagement strategies, flaneur21 multiplied its monthly pageviews by five within 12 months and gained a qualified readership in Turkey and abroad.
Quality, original articles were not structured to SEO standards, so they could not rank high on Google.
Turkish and English content was not presented to search engines with the right signals (hreflang, international SEO), so global goals were out of reach.
Visitors read a single article and left (high bounce rate), with too little movement between pages.
We showed Google the correct link between Turkish and English articles and integrated Article and BlogPosting schema to earn rich snippets in search results.
By analysing search volumes in Turkey and worldwide, we identified high-potential focus keywords such as “city guides”, “art movements” and “cultural analysis”.
We enriched published articles with up-to-date SEO headings (H1, H2, H3), meta descriptions and images, quickly moving their rankings up.
By focusing on topics that are searched continuously, we permanently raised the site’s organic traffic base.
We linked related articles as topic clusters so readers move between different articles on the site.
Mobile compatibility, page speed (Core Web Vitals) and reader-friendly typography increased time on site.
We designed eye-catching image and headline variations (A/B tests) to feature articles on Google Discover and social channels.
We added email newsletter sign-up forms and content-saving mechanisms to build a loyal readership.
Figures reached at the end of 12 months.
Total monthly article pageviews grew fivefold within 12 months.
As English content climbed the search results, traffic from the US, the UK and European countries rose significantly.
Internal linking and UX improvements raised average session duration while the bounce rate fell noticeably.
More than 40% of the strategically optimised articles reached Google’s top 3 for their target keywords.
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